SYRACUSE, N.Y., Sept. 30, 2015
SYRACUSE, N.Y., Sept. 30, 2015 /PRNewswire/ --A new Aspen Dental is opening in LaVale, MD on Thursday, October 8. Located at 12317 Winchester Road SW, Suite 100, the conveniently-located practice will provide dental services that range from dentures and preventive care to general dentistry and restoration.
Dr. Aswini Jagadeesh, lead dentist at the LaVale office, received his Doctor of Dental Surgery (DDS) degree at Loma Linda University, California. Dr. Jagadeesh looks forward to meeting the LaVale community and providing much-needed access to dental care and education.
The LaVale dental office, located in Allegany County, is one of two Aspen Dental-branded locations in Maryland, a state where 19 of 24 counties, including Allegany, have dental health professional shortage areas as designated by the U.S. Department of Health and Human Services.
According to a study conducted in 2013 by Syracuse University's Whitman School of Management, each new Aspen Dental-branded office supports local community growth by contributing more than $1.3 million in positive economic impact through job creation and capital investment.
Aspen Dental practices offer patient-friendly programs and services that help thousands of people every day get the dental care they need, including:
Personalized treatment and friendly service. Quick-fix solutions don't solve larger or chronic oral health problems. At Aspen Dental, each patient receives a comprehensive diagnosis and treatment plan designed by the dentist with long-term oral and overall health in mind. Available services include hygiene, treatment of periodontal (gum) disease, extractions, fillings, oral surgery, whitening, and crown and bridge work. And since no one likes an unexpected bill, the practice offers benefits like a price guarantee and insurance estimate guarantee as part of its Peace of Mind Promise. Affordable care. Cost shouldn't prevent patients from getting the dental care they deserve. That's why Aspen Dental-branded practices are committed to keeping prices low, as well as offering special promotions, senior discounts, and free new-patient exams and X-rays for patients without dental insurance. The practice works with all insurance providers and handles the paperwork, saving patients time and hassle. On-site denture labs and a Money-Back Guarantee for denture patients. Every Aspen Dental is equipped with an on-site denture laboratory, which helps facilitate quick turnaround for denture repairs, relines or adjustments. Patients choose Aspen Dental for the seven styles of full and partial dentures and have the comfort of knowing that the supportive dentists and staff will go above and beyond to ensure proper fit and comfort of their custom-crafted dentures. Getting used to dentures takes some time, but if patients are dissatisfied with their dentures for any reason the practice will refund the cost of the dentures when patients return them within 90 days. Convenient hours and location. The office will be open Molars extended hours, including evenings and select Saturdays, so that patients can see the dentist at a time that works best for their schedule. Walk-in and emergency Floss patients are welcome.
To make an appointment, patients can call (850) 238-3326 or 800-ASPEN DENTAL (800-277-3633), or visit www.aspendental.com.
About Aspen Dental Practices
Dentists and staff at Aspen Dental practices believe everyone has the right to quality, affordable oral health care. As one of the largest and fastest-growing networks of Find Dentists Near Me independent dental care providers in the U.S., local Aspen Dental practices more than 500 of them across 32 states offer patients a safe, welcoming and judgment-free environment to address their dental challenges. Every Aspen Dental-branded practice offers a full range of dental and denture services including comprehensive exams, cleanings, extractions, fillings, periodontal treatment, whitening, oral surgery, crown and bridge work allowing patients to have the peace of mind that they are taken care of and protected, so they can focus on getting the healthy mouth they deserve. In 2014, Aspen Dental-branded practices recorded more than 3.4 million patient visits and welcomed nearly 750,000 new patients.
About Aspen Dental Management Inc.
Aspen Dental Management Inc. (ADMI) is a dental support organization that provides non-clinical business support services to independently owned and operated dental practices in 32 states. This can include services and Molars recommendations related to finding the right location, leasing, equipment, accounting and marketing. This model leaves independent, licensed practitioners free to concentrate on patient care.
To learn more about Aspen Dental practices and services, preview the Aspen Dental patient experience, get answers to general treatment questions, find a location, and schedule appointments, visit www.aspendental.com. To learn more about careers at ADMI and Aspen Dental practices, visit http://aspendentaljobs.com.
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SOURCE Aspen Dental
When it comes to swaying consumers purchase decisions, how persuasive are online reviews? And how attractive -- or ugly -- do online ratings make a local business look? At a time when consumers can write Yelp reviews on pretty much anything they buy -- and others can then read about it -- questions on the business impact of reviews and ratings have become increasingly relevant.
Related: Feeling the Sting of Recent Rotten Reviews on Yelp?
Before choosing a restaurant, diners check out Yelp. Before booking a hotel, travelers look up TripAdvisor. Before selecting a doctor, patients take to Healthgrades or RateMDs. New research by ReviewTrackers set out to determine how reviews and ratings can directly influence purchases from local businesses -- in this case, restaurants. In a three-week survey of Internet users in the U.S. with an age range of 25 to 54 years, respondents were asked one question:
Would you eat at a restaurant with a 3-star rating? More than one in three wouldnt eat below four stars. 35.3 percent of survey respondents said that a 3-star rating (or below) on a 5-star scale on platforms like Yelp, TripAdvisor, and Google would dissuade them from choosing to eat at a particular restaurant. That represents approximately one in three diners in the US. Its worth noting that on Yelp, 67 percent of the 71 million reviews are 4- and 5-star reviews. The latest fact sheet released by the company also indicates that the restaurant category generates the second-highest number of reviews, behind Yelps category for shopping.Star ratings matter.
While the remaining 64.7 percent of respondents in ReviewTrackers survey are less picky with where to eat, it remains clear that, for consumers and businesses alike, star ratings matter -- and are of equal importance as (if not greater than) the actual review text.
In his study Reviews, Reputation, and Revenue: The Case of Yelp.com," Harvard Business School researcher Michael Luca found http://discuss.fido.gov/viewprofile.aspx?UserID=25675 that a 1-star improvement on Yelp translated to anywhere from a 5 to 9 percent http://www.vanderbilt.edu/authors/michaelbess/forum/profile.php?mode=viewprofile&u=11452 swing on revenues. Furthermore, local and independent restaurants were more affected by diner reviews and ratings than chain restaurants.
Two Berkeley economists, meanwhile, discovered that the tiniest Yelp rating change -- a half-star improvement -- makes it 30 to 49 percent more likely that a restaurant will sell out its seats during peak hours. Because [the review site] collects and aggregates the experiences of a large number of patrons, wrote researchers Michael Anderson and Jeremy Magruder, Yelp provides a forum to solve asymmetric information problems about the quality of unfamiliar restaurants.
A Cornell University study even goes so far as to suggest that, in the eyes of consumers, the numerical ratings are seen as an objective measure of a business quality. Oftentimes, the online rating of a business is taken as a proxy for its objective quality rating, wrote researchers Oussama Fadil and Jake Soloff. The underlying assumption is that by average ratings across users of varying tastes and preferences, dependencies upon said factors are eliminated.
Simply put: Star ratings matter because they serve as a useful and convenient source of information when https://www.crunchbase.com/organization/toptiz consumers are researching a local business theyre not familiar with. This is most evident in industries like foodservice and hospitality, where consumers increasingly depend on review and rating sites to find places to eat.
As Luca summed up: Restaurants are a classic example in economics where the consumer has to make a decision based on very little information.
Related: Consumers View 5-Star Reviews as Too Good to Be True
Who relies more on reviews -- men or women?
Gender adds another interesting dimension to any conversation about online reviews.
According to new research by SheSpeaks, an online engagement platform, as much as 38 percent of women said they trusted online reviews, with 57 percent willing to spend more money on businesses with positive reviews and high ratings.
When it comes to finding restaurants, however, differences in how men and women perceive and use reviews are less evident. In the ReviewTrackers survey, approximately 38 percent of male respondents said that they would not eat at a place with less than a 4-star rating, compared to only 33 percent of female respondents.
Build a 5-star reputation.
Online reviews and ratings undoubtedly have a major impact on a business reputation and, therefore, performance. This makes it critical for marketers and business owners to apply best practices in review management.
Claim your business listings. Asserting ownership of your business listing on platforms like Yelp, Google and TripAdvisor increases your visibility and enables you to more effectively listen and respond to what customers are saying online.
Monitor all relevant review sites. Staying on top of reviews and ratings allows you to measure customer sentiment and provides you with valuable data that your business can use to make customer experience and service improvements.
Respond to your customers. Management response to reviews drives engagement and demonstrates that your business values customer feedback -- good and bad.
Generate more reviews. Build and strengthen your online reputation by raising awareness of your business presence on online review sites and asking your happiest customers to review your business.
Related: Battling Brand Sabotage: The Angry Critic
With increased competition and more savvy customers utilizing the internet to find the best local businesses for their needs, your business may need to adapt in order to survive. The age old adage of, "be where your customers are" still holds true now. Maybe more than ever your business needs to be found where your potential customers are spending time. Often that is Social Media Sites like YouTube, Facebook, Twitter or any other number of social media sites. Not having these sites, is a red flag not only to your customers but also to Google. We call it "Social Proof". Most successful and popular websites and business'- depending on the industry obviously, have some sort of present and engaging social media site(s).
To look like more than just a "lead generation" site you need to have branded sites that your company interacts with it's customers on. This whole process of being where your customers are weighs quite heavily with Google's constantly changing algorithms. Whereas once the Yellow Pages were the go to decision maker for finding a local product or service, Google, Bing and Yahoo are not the default search, or decision engines. It is often as simple as speaking into your phone your desired search string, and the phone will give out a few local dots on a map with the option to call that business with two clicks. Relating to Google, that is referred to as being found on, "Google my business" or "Google Local 7 Pack" or "Google Map Pins". These are very powerful and can give the customer driving directions to your business, let them call you or visit your website right from the Google Application on their phone.
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Organic SEO, is just as https://www.crunchbase.com/organization/search-engine-land important as the Map Listings, but for different reasons. Often if you are doing well in the Organic your Map Listings will follow, while the two share similar paths to ranking high on Google, there are small subtle differences and it truly takes an Expert in Google My Business to understand and help your business get to where you want it to be.You can experience massive levels of Return on Investment for Your Internet Marketing Dollar when you implement Search Engine Optimization Strategies successfully.
You may be surprised to see how many local people are actually searching for products or services that you actually provide. When you see the amount of money that you are literally gifting to your competition by not being at the top of the search engines, you will often become frustrated. No need to feel that way, simply make a choice to win!
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